Set Yourself Up for Maximum Growth in 2017
Last month we talked about the importance of delegating key decision areas in order to develop your business. Unlike the kind of delegation (via outsourcing) we usually promote at Virtually Here, this kind of delegation is one we can’t do for you.
Delegating key decision areas is an intentional process of setting up your business in a way that enables growth–instead of stymieing yourself by being the business owner who bottlenecks their own progress, insisting on personally handling every decision.
Identify Your Bottleneck Areas
Here are some common signs you have a bottleneck area:
- You don’t think your employees can handle the job because they don’t fully understand it or have the skills to do it.
- You don’t want to spend half a week training your employees to do this admittedly simple, but time consuming task because you can do it yourself in 15 minutes. (And you do do it yourself for 15 minutes, twice a day, five days a week. Every week.)
- You want to make sure your business is presented correctly, so you don’t ask your employees to help with marketing, because they don’t understand your vision.
- No one else in your company has the training to do this. If you don’t get it done yourself, it won’t happen.
And the biggest, and worst offender (which you may have picked up on by now):
- You don’t want to give up control.
It’s true that when you first start a business, you have to bootstrap many, and sometimes everything yourself to get off the ground and have a fighting chance. But now, as you’ve moved out of the initial startup phase, knowing what you should, and shouldn’t, be doing as an owner is vital not just for you, but for the future growth of your business.
Delegate Key Decision Areas
You hired your employees to do things you can’t–or don’t want–to do for your business on a day to day basis. Now it’s time to hand over some of the things you CAN do, but shouldn’t. There are two ways you can start doing this:
- Elevate an Employee
- Empower Your Team
Delegate you decision making authority to a trusted employee–in one specific area. For example, if marketing is one of your big time eaters and you have an employee that loves to write and values exquisite presentation, start training them to take over from you.
Are there repeat questions, concerns, or issues that come up with your customers on a regular basis? Train your team, in depth, on the correct way to handle those problems–and then let them handle them when they arise.
The key element of delegating decision areas is deciding to invest in training an employee.
The key element in you finally letting go of the reins? Creating guidelines for all of the situations and problems you anticipate arising. Decide and make it official in writing, what your standards of business are in any given area you want to delegate. Clearly communicating your specific standards to your employees gives them the permission, knowledge and authority to take over key decision areas and help your business grow.