To round out our Email Marketing series, we want to give you a brief look at the email platform that we (and a lot of our small business clients) use. We’ve mentioned some of Constant Contact’s services before, but here are some of our personal highlights after working with them to promote Virtually Here and our clients.
The main reason we recommend Constant Contact is for the user friendliness of their platform and the clean and easy to navigate user interface. They also have an open service line during weekly business hours to assist you with any hiccups or questions during set-up.
They have a library of email design templates categorized by industry–as well as a stock image collection for you to use. And once you create your new email look, you can save it as a template to use over and over again–goodbye to hours of formatting and hunting for the perfect photo.
Events, Donation Campaigns & Social Sign Ups
Event orchestrating is one of Constant Contact’s strengths–you can set up, open registration and oversee an online or offline event all within the platform.
The struggle to get people onto your email list is lessened by Constant Contact’s various embeddable sign up forms–including ones that work within Facebook. Yes, you can get your Facebook followers onto your email list.
The hidden feature we tell all of our clients about is Donation campaigns. You can set up a fundraiser and receive donations for it via email–tell your non-profit friends about this one!
Automation & Analytics
Constant Contact’s automation features enable you to schedule emails in advance–but it’s their intense analytics that really allow you to power up your email marketing. You can view every imaginable statistic on the response to one or multiple emails that your business sends out. With this detailed feedback in hand, tweaking and planning your next marketing campaign becomes immensely easier.
Earlier this year, owner Jacqui Davis became a Master Certified Solution Provider with Constant Contact. Get in touch with Jacqui to find out if Constant Contact (or another email platform) is the right choice for your business’ email marketing needs.
For more information on email marketing for your small business, check out the other blogs in this series: