Are You Mobile Friendly?
Have your email response rates been slowly declining? Where people are reading your emails may be the hidden culprit. In this blog, we talk about how to combat unsubscribes by optimizing your emails for mobile consumption.
Stay Content Conscious
Mobile email also brings the consideration of smaller screen space–your customer can’t read your awesome twelve word headline on their teeny-tiny phone screen! If you really enjoy getting personal with your customer, thinking about cutting down your content for mobile marketing may be downright painful–what about all that great news I have to tell them? Think of it this way: the space constraints of mobile marketing will help you optimize your marketing’s focus and your customer’s experience at the same time.
Content culling ideas:
- Keep your subject line at or under 30 characters.
- Be specific about the content inside. Explain what inside the email is important and valuable to the reader–err on the side of being blunt over waxing poetic.
- Look at your longer emails and pull out the best stuff. Try cutting two pages down to one and see what you come up with–you may find extreme focusing helps you create better content!
- If you do have to go long, remember to break the text up–what might look like choppy paragraphs on desktop will be considerable eaisier to read on your phone than scrolling through a solid page of text.
Embrace Mobile Design
Another problem of limited screen real estate is the way your emails look on mobile vs. typical email design. A recent study found that 50% of consumers will immediately delete emails that don’t display properly on their phones. Some things to keep in mind when redesigning your email for mobile:
- Keep it readable by using dark font on a light background.
- For body text, don’t go smaller than 11point font, and stick with 22point font for headlines.
- Use buttons for links instead of embedding them in the text of your message. This is especially helpful if you have multiple links in the same area of an email–a condensed group of text links will be almost impossible to navigate on a phone, while larger buttons will be easier to hit correctly.
Constant Contact has templates to upgrade your mobile email look. (If you don’t utilize Constant Contact, check out your email provider’s blog and customer support page for their tips on mobile marketing. Their platform may have unique tools and templates to help you up your mobile game.)
Get the Word Out with QR Codes
Are you out and about regularly in your community promoting your business? Instead of carting around a clipboard and asking people to sign up for your newsletter, consider upgrading to QR codes.
This easily scanned code can instantly send someone to your newsletter sign-up page–or any landing page you desire. It’s a quick and seamless marketing tactic that takes the hassle out of connecting for your customer–when all a customer has to do to “learn more” about you is scan a QR code with their phone, your conversion rate will start to climb.
Email Marketing: Send Us Your Questions!
We only have a few blogs left in our Email Marketing series–check out previous entries on upcycling content, autoresponder series, improving open rates and basic email do’s and don’ts. Not finding the answers you’re looking for? Send us your questions–we want to cover everything you need to make your email marketing a success–let us know if we’ve missed something your business needs to know.
We’re Here for You
Ready to be more mobile-minded with your email? Get in touch with Virtually Here if you’re in need of technical support to upgrade your customer’s smartphone experience. Already knocking mobile out of the park? Tell us about it–we love to see how you’re succeeding in your business!