Use QR Codes to Promote Your Business
QR codes (like the one below) are a great way to connect with your customers through mobile tech. Developed as a more sophisticated alternative to the traditional bar code, quick response codes are easy to make (and personalize) for your business.
1) Decide where you want customers to go.
Your website, a special landing page, social media, newsletter signup… the choice is yours.
DO NOT FORGET: a QR code will be scanned by a smartphone or tablet computer–make sure that the url you are sending people to shows up clearly and legibly on whatever device scans it! There is zero point in sending customers to a webpage that won’t show up on their phones–the bad impression may even lose you some customers. Always check this before sending a QR code out! (You can download a free QR Code Scanner app here, and there are many more options to choose from in your app store.)
2) Create Your QR Code
There are many free QR code creators online. (Many of them also have specialized extra services that they charge for, but for this blog, we’ll just go into the free ones.) We went to Unitag to create the custom QR codes you see on this page.
Step one: insert the url you want your QR code to go to and hit confirm.
Step two: download your QR code! Yes, it is really that simple.
(If you use Constant Contact as your email provider, go here to find out how to create a QR code you can track within your Constant Contact system. If you have a different email/CRM provider, check out their resources for tracking QR codes– QR codes have been around for a while now–your system may already have easily integratabtle tools for you to track your results.)
3) Use Your QR Code to Promote Your Business
Once you download your QR code, you can use it on whatever marketing collateral you can dream up.
One thing to keep in mind: stay conscious about where you use your codes. They’re a great shortcut for instantly connecting with your customer via mobile–but make sure that wherever this interaction is happening, they have time to stop and scan. Billboards you rush by on the highway are a no. (Or put your code on something they can take with them, like a business card or brochure.)
4) Optional: Customize Your QR Code
If you want to make your QR code match the marketing materials you already have, that’s easy to do. Simply scroll down on Unitag’s free QR code builder and input the color hex code you want. You can also personalize the appearance of many elements of your code. (You can even drop in your logo, like we did with the codes on this page.)
Did you make a code to promote your business? Share it with us on Facebook!